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107 Scheline Lane
McCall, ID, 83638
United States


We are an Idaho Wedding and Event Magazine.  We specialize in destination weddings in areas like McCall and Sun Valley.  We can help you find  resources for your Boise Wedding, McCall Area Wedding, Sun Valley Wedding or perhaps a North Idaho Wedding. 


IDoWED Squad

IDoWED Squad is where you the bride to be get to ask planning questions.  Our SQUAD will answer questions, share ideas and more.  The IDoWED Squad is made up of interns, brand representatives and squad girls that proudly represent IDoWED.  

Led by Lauren Stopher and designed to help you with even the smallest questions. 


Empowered Women Empower Women

Sherry Scheline


HB 139 also known as "The Makeup Bill"  is a piece of legislation that is currently in front of the Idaho Senate.  This piece of legislation has been very controversial. Yesterday,  I arrived at a local wedding retailer and one of their employees passionately expressed to me why she was opposed to the legislation.  She began to explain to me why she was in opposition of said legislation and soon I began to realize she was sadly misinformed.   I began to try and explain my position and was met with a bit of anger and defiance and so I walked away and left it.   I wanted to put her in her place and explain to her how grossly misinformed she was.   The conflict was not needed.  I however do want to explain the bill and offer some clarity as to why this bill is important for the wedding and event industry in Idaho. 

I, as the owner of IDoWED, have chosen to write and tell you why I have gotten behind this legislation so fiercely.  MNM Makeup Studios first approached me back in the fall.  The words illegal were thrown around and I was so confused.  How can wedding hair and makeup be illegal? This seemed so absurd, that quite honestly I could not believe it.   

It was not that I disbelieved the girls from MNM Makeup studios, it was I wanted to hear for myself. I began calling and calling and calling the BOL (Bureau Of Occupational Licenses) and each conversation was met with a slightly different interpretation of current legislation.  I was incredibly sick but I drove to Boise to sit in on a meeting with the Bureau of Occupational Licenses.   The meeting included two attorneys from the Bureau there to answer questions. My questions were industry specific and I was at that time not concerned with anything other than my industry.  

Can a licensed / unlicensed individual offer hair and makeup services to brides, etc... on location? 

The answer is NO.   

I asked about consequences and learned about fines and discipline and potential criminal consequences.  HOLD UP!   I literally, lost it!  "Criminal consequences for doing hair and makeup?" They proceeded to explain that yes in the State of Idaho it is against the law.  Immediately, this set my life in to a very weird place.  Do I collect advertising money from makeup artists?  Do I refer makeup artists or is that contributing to a crime?  I was so confused.  I certainly required a bit more clarification.  I think, in my mind, I thought if I ask this question differently I'll get a better answer.  I must have asked a dozen ways and the answer is NO.  

This answer of no is what began my journey to push for HB 139.  


We became a united front.  We began to assemble and research the law.  We began to try and understand it.  We began to read it and call our congressmen and women and ask questions.  We asked the bureau questions and we just didn't stop until we started to get answers.  

Stylists told me you can just get a demo permit for weddings. Pay $25 for each wedding and you are fine.  

I hereby certify that those, for whom permits are sought, have presented themselves as currently licensed to practice or teach cosmetology in Idaho in another state; I further certify that I have read and agree to abide by the Idaho Laws & Rules governing the practice of cosmetology; I further certify that prior to any demonstration or instruction at the event noted I will inform each of the persons named above of the sanitary rules for shops and schools; I further certify that all services provided at the event noted above will be for educational or demonstration purposes only; I further certify that during the event noted the required facilities and products necessary to properly clean and sanitize instruments will be available to the persons named above; Said facilities and products shall include access to hot and cold running water and restroom facilities, and board approved hospital grade sanitation products which are evident and in use; I further certify that the information recorded hereon is correct to the best of my knowledge and belief. If signing as an authorized agent, I certify that I am authorized to sign this application on behalf of the licensee. 

This is part of the multiple page document you sign ( AKA Demonstration Permit)  You must pay the demonstration permit fee, get this document notarized, have the conversation with your client and get it turned in prior to the event.  Oh and "I further certify that all services provided at the event noted above will be for educational or demonstration purposes only;"  that means you can NOT get paid.  YES, the demonstration permit that some hairstylists are so clear about and state that this is the key and we do not need this bill because of this said demonstration permit is not as user friendly as they say.   



One of the other major frustrations from hair dressers was their entitlement because they have  education and were properly trained in sanitation and safety.  In the beginning I was incredibly open minded about this because I truly wanted to hear the defense of this from makeup artists.  I too was concerned about sanitation and safety.  Then a licensed cosmetologist told me this isn't about getting out from behind the chair; it is about getting out from behind the counter.   We are educated and work in licensed facilities just like they are educated and work in licensed facilities. Currently, giant retailers control the makeup industry.  (Sephora, Ulta, Macy's, Dillards)  The artists who are pushing for this bill are primarily employed by giant retailers.  They are not hurting small salons and hairdressers who have been licensed for 50 years. Brides, if required to go to a licensed facility are not going to go to a licensed hair salon they will be going to a licensed makeup retailer.   Makeup needs will outweigh that of a hairdresser for special events.  After listening to the cosmetologist who have truly read the bill I realized it wasn't the hair salon they were frustrated being confined to, rather the retail counter. The hairstylist who are frustrated because they do not want uneducated artists practicing makeup artistry; denying the passage of this bill actually does not change that.  If bill HB 139 does not get past makeup artistry does not disappear.  It merely makes those who are single moms and those who are entrepreneurs it just puts them back behind a counter working retail.   If HB 139 does not pass the hairstylist remains confined to the chair and the makeup artist remains confined to the retail counter.  Once a licensed hair stylist put it in to perspective for me I understood it a bit better.   I licensed retail counter has to meet licensing standards as does a licensed salon.  HB139 allows hairdressers and makeup artists to journey beyond the chair or the counter.   This journey beyond is what we are fighting for.  The ability to work outside of your borders.  


Today, HB 139 went to the Senate floor with a do pass recommendation by the senate committee. I encourage you as wedding vendors, brides, hair stylist and others to read the bill and ask questions. 

In the end I learned so much.  This morning though as nearly 20 women gathered and held hands we prayed that God would guide our words, protect our speech and give the senate guidance.  During that prayer I realized that after months of fighting for something and dealing with so much controversy here we were all holding hands.  We were here taking a deep breathe and saying a little prayer.  These women have spent this time empowering each other.  They have truly exhibited community over competition.  There we stood in the hallway of the capitol holding hands and saying a prayer together.   Friends, family,  and yes many of them competitors.   I learned that HB139 pass or fail I work with some of the most empowered women in the world.  Thank you to all of you for empowering me.