In planning a wedding, honeymoon, bachelorette party or simply a girl's night out we realize that accessories are a must. We have chosen Idaho's most loved eyewear company to partner with for the Belles and Beaux Showcase.
Proof was founded in 2010 by 3 brothers in Idaho, but its roots can be traced back to 1954 when their grandfather, Bud Dame, started a sawmill. The brothers grew up with sawdust in their veins working in the family mill and exploring the Idaho outdoors. The idea to start the brand surfaced in 2010 when founder, Brooks, was trying to create a bamboo ski pole in his garage. The ski pole was a failure, but it planted the seed that would eventually morph into Proof.
Note from Sherry CEO of IDoWED
When I was first approached about doing a showcase at Chateau Des Fleurs one of the things I wanted was to keep the Camille Beckman mission alive. I wanted companies involved that helping others is at their core. Proof to me is not just a local brand, it is a mission. Proof's commitment to betterment is important for me and I hope you as the consumer appreciate this as well.
Do Good Program
Here at Proof, we always strive to give back to those around us; it’s really how we got our start.
We want to provide quality products that have meaning and do something beneficial through their purchase. Along with doing good to mother nature, we also
work at doing good to those around the world. A portion of each purchase goes to a worthy cause that we've chosen to donate to.
Since our start in 2010, we’ve helped provide tsunami relief in Japan, child soldier rehabilitation in Africa, and reforestation in Haiti. In 2013, we embraced the idea of donating funds on a project-by-project basis. That year, we started by donating funds to build two eye clinics in India where over ¼ of the world’s blind population resides. Both clinics continue to provide sight–giving cataract surgeries to those in need.
In 2015, we had the best of both worlds as we were able to give back globally and locally. We traveled to El Salvador for various community projects with a donation totaling over $12,000. Shortly after we were able to donate $12,000 to The Nature Conservancy in Idaho.
This February, we traveled to The Philippines for a project focusing on cleft lips, club feet, and eye surgeries.
Whether it be in Idaho or India, for maintaining land or providing eye care, we consider ourselves global citizens and will continue to use a socially conscious business model to do good.
That is GOOD BUSINESS and they got PROOF!
Come join us April 1st and check out Proof Eyewear and purchase some of your favorite Idaho products. YES they will selling there at the show.